Hyper-local campaign launched in Haliburton Highlands
It was a difficult spring for everyone, but especially for small business owners in the Haliburton Highlands who rely on tourist visitation. Forced to close their doors entirely, or quickly adapt their business model to safely adhere to COVID-19 restrictions, a fruitful summer season initially looked bleak for many local tourism business operators.
With summer in full swing, visitors now more than ever are looking for safe, close-to-home travel options, where they can feel confident that they can get outside and continue doing what they love to do, all while knowing their health and safety is paramount. As the province eases COVID-19 restrictions, Ontario’s Highlands and the Haliburton Highlands are in a prime position to welcome visitors with ample outdoor activities, fresh air, and stunning scenery.
Ontario’s Highlands Tourism Organization in partnership with the Haliburton Highlands’ tourism department, with funding from the Ministry of Heritage, Sport, Tourism and Culture Industries, have just launched a hyper-local marketing campaign, aptly called, “To My Home, With Love.” This campaign encourages residents to travel locally and rediscover their community this summer by exploring the great outdoor experiences, shops, and patios, close to home.
Nicole Whiting, executive director
of OHTO explains, “This campaign is a celebration of the great places,
people and spaces in the Haliburton Highlands that have helped us, and
will continue to help us, cope with the impact COVID-19 has had on our
daily lives. Local pride is stronger than ever and we are excited to
highlight all of the reasons we appreciate living, working and playing
in this area we call home.”
Locals are invited to visit www.ToMyHomeWithLove.ca where stories and videos are posted about the iconic places and hidden gems that make Haliburton Highlands so special. The site also features an Instagram contest encouraging locals to share what they love about the region for a chance to win a GoPro HERO8 and other local prize packs featuring gift cards to neighbourhood restaurants, galleries, shops, artisan treats, and branded swag to represent their home.
The Love Letter campaign and contest will run through mid-October.
Ontario’s Highlands Tourism Organization is a not-for-profit organization mandated and funded by the Province of Ontario to increase tourism within the counties of Haliburton, Lanark, and Renfrew and portions of Frontenac, Hastings, and Lennox and Addington. Find out more at www.comewander.ca/industry.
Submitted by OHTO